Behind the Scenes of a Successful Travel Influencer Campaign
A good travel influencer knows exactly the type of content that will capture the attention of their target audience.
Whether that be pictures shared on Instagram or videos on TikTok, quality content is king for boosting a post’s reach.
If a viewer engages with the content by liking the picture – or watching the video until the end – the algorithms will push that content out to more people.
But reach is not the only thing that makes an influencer campaign a success. There are also harder to quantify metrics, such as brand awareness. It is also important that the influencer portrays the brand in the right light.
It is a balance that is hard to master. But an excellent example of a travel influencer who has cracked the code is Luxury Retreats Club member Alexandra Legouix.
Case Study: Morocco Hotel gets 70k+ Views From Influencer Trip
TV presenter Alex enjoyed a free three-night stay at Fleewinter‘s luxurious Kasbah d’Eau hotel in Morocco in November after applying for the trip through the Luxury Retreats Club’s website.
In exchange for the holiday she posted three videos from her stay, which garnered more than 70k views on Instagram and TikTok. Her posts also drew in thousands of likes and endless comments.
Fleewinter experienced a surge in traffic on its website and gained a flood of followers as a result of Alex’s posts.
✨Day 1 of my Moroccan adventure 🌍✈️ at the stunning Kasbah Deau @kasbahdeau in Sidi Kaouki ✨ From the moment I arrived, I was instantly so well looked after. The team here made me feel right at home, showing me around and taking me to my Deluxe sea front suite which is insane – I feel like a queen. 🛌🌊😍 After settling in, I took some time to explore the local area, which is full of surfer-chill vibes. 🏄♀️🌴 Perfect spot for our upcoming Mindset Unlimited wellbeing retreat @mindsetunlimited_ – it’s going to be sooooo special! 🌟 I was absolutely spoiled at lunch thanks to the amazing hospitality of the hotel 🍽️💛, and later I had the bucket list experience of riding a camel 🐪 along the beach at sunset 🌅. I’ve ridden camels before, but nothing compares to this – it was an unexpected highlight of my day! ✨ If you’re dreaming of a beautiful and affordable getaway, you’ve genuinely got to check out Kasbah Deau! 💫 Flights are crazy cheap at just £60 return, with a quick 15-minute transfer to paradise. Rooms range between £100-300 per night during high season, so it’s an absolute steal for the luxury you get. 🌞🌊 Huge thanks to the incredible teams at Fleewinter @fleewinter and Kasbah Deau for making this experience unforgettable. 🙏💖 . . . #TravelGoals#MoroccanEscape#SidiKaouki#KasbahDeau#FleewinterTravels#DeluxeSuite#BucketListMoments#MindsetUnlimited#CamelRides#BeachSunset#SurferVibes#LuxuryTravel#MoroccoDiaries#RetreatPlanning#AdventureAwaits#SoloTravelVibes#AffordableLuxury#ExploreMorocco 🌍🌴🌺
Day 2 in Sid Kaouki, Morocco… this place just keeps getting better! 🌅✨ Today, I dove deeper into the beautifully bohemian vibes of Sidi Kaouki 🌊🏄♀️. This charming Berber village is named after the 19th-century marabout, Sidi Kaouki, whose shrine and pilgrimage site you can explore at low tide. So much history and character here. 🕌🌿 I was lucky enough to meet Ali from @sidi kaouki surf therapy , a surf therapist with the most incredible energy 🌊🙏. We had an inspiring conversation, and I just know Ali will be an amazing addition to our Mindset Unlimited retreat next year. The more I explore, the more perfect this place feels for our future retreat! 🌟🧘♀️ Today’s highlight? A private cooking class 🍋🍗 where I learned to make chicken tagine! I’m usually a terrible chef, but I was pretty proud of how it turned out — so delicious! 👩🍳✨ And if that wasn’t enough, I ended the day with a sunset horse ride along the beach 🐎🌅. The sunset was outrageously beautiful, and galloping along the sand was an absolute dream. Finished off with a much-needed deep tissue massage at the Kasbah Deau spa – total bliss. 💆♀️🌺 I know it might sound like I’m just saying this, but I promise everything you’re seeing is 100% genuine. This truly is the trip of a lifetime, and I feel so incredibly lucky to be here. 🌍💛 Huge thank you to @luxuryretreatsclub for this amazing opportunity, and endless gratitude to @kasbahdeau, @fleewinter, @hallsandhalls, and @kindlingtalent for making it all possible. 🫶🙏 . . . #MoroccoMagic#SidiKaouki#KasbahDeau#FleewinterTravels#SurfTherapy#CookingClass#ChickenTagine#SunsetHorseRide#BohemianVibes#MindsetUnlimited#LuxuryRetreat#MoroccoDiaries#TravelInspiration#GratefulHeart#AdventureAwaits#WellnessRetreat#BeachSunset#MoroccanEscape#SoloTravelVibes 🌍🌴🌞🐪
Day 3 in Morocco… this journey just keeps getting more magical! 🌍✨ I started the day with 90 minutes of breathwork and yoga on my terrace, overlooking the sea 🌊🧘♀️ (yes, I know it’s totally wanky, but I am that human – sorry! 🙈). Honestly, it was the most glorious way to kick off my day! 🌞💛 After that blissful morning, I hopped into a taxi organized by @kasbahdeau with the wonderful Hassan, who took me to the enchanting port town of Essaouira 🚖🌅. In the 1960s, this place was known as a true hippie haven, famous for its art, music, and bohemian vibe 🎨🎶. As a free spirit at heart, I felt completely at home here – it’s the perfect escape from the hustle of Marrakesh. 🕊️✨ I had the most amazing encounter with a man named Otto, an Ayurvedic medicine man 🌿🌺. We spent hours in his shop, @bokado_shop_ where he crafted various concoctions for me to try, especially for my arthritis pain. He comes from a long line of apothecary wizards 🧙♂️, and his family’s knowledge of medicine is like something out of a magical storybook. 📖🔮 He even showed me this incredible white stone containing a diamond 💎 – it’s a rare protection stone that’s fire-resistant! Mind-blowing stuff. I spent the rest of the day getting lost in Essaouira’s beautiful streets, exploring artisan shops and soaking up that bohemian atmosphere 🌸🛍️. A stroll down to the port was the perfect way to end the day – watching the fishing boats and the bustling local life was captivating in its own way. ⚓🐟 Back at @kasbahdeau , I was absolutely spoiled with a 2.5-hour massage and my first ever traditional hammam 🛁💆♀️. I floated out of there like a cloud ☁️, followed by another exquisite 3-course dinner prepared by the talented chefs here. 🍽️🍷 Honestly, every meal has been nothing short of spectacular! It’s my last night here, and I truly don’t want to leave. I feel like I could stay here forever. 💫💛 Thank you so much to @luxuryretreatsclub @fleewinter @kasbahdeau @hallsandhalls and @kindlingtalent for making this dream trip a reality. 🙏💖 . . . #MoroccoMagic#essaouira#KasbahDeau#FleewinterTravels#BohemianSoul#AyurvedicHealing#solofemaletravel#travelblogger
Speaking about the trip, Barbara Podbial, Fleewinter’s Morocco specialist, said: “We are very pleased with the service provided by the Luxury Retreats Club.
“The club helped us find a fantastic influencer who enjoyed a three-night stay at our luxury resort in Morocco.
“Her videos amassed more than 70k views on Instagram and TikTok, helping us to achieve a spike in traffic on our websites.
“We would recommend the club to other hotels looking to boost their exposure online.”
Are you ready to transform your marketing strategy? Partner with the Luxury Retreats Club today to access trusted travel influencers and create campaigns that make a difference. Contact us now!
